Who we are

We are a private investment company, based in Stockholm, controlled by the Josefsson family. Jofam is about helping entrepreneurs, boards, and management teams building great businesses. We are an active and engaged owner who like to share our knowledge and understand the long-term value of great partnerships.


Meet our founder

Per Josefsson

For me people are the starting point for everything. Identifying talent and great managers is the key to success. Having permanent capital is a key advantage that also allow us to be a force for good. This includes our focus on the Josefsson Foundation where we promote culture and discussions about societal issues.

Per Josefsson

Business is people

For me people are the starting point for everything. Identifying and recruiting talent that we enjoy working with and that shares our values and beliefs are key to our success. The market constantly changes and so must we, which is why we have a team of constant learners that are curious by nature, value other opinions, tolerate mistakes and understand that great decisions don’t always lead to great outcomes.

Furthermore, we try to identify great managers that we invest in. We always look for great capital allocators and seek alignment of interest but above all we want to partner with people that share our values and have the highest level of integrity and honesty.

We love what we do, understand that our reputation is one of our primary assets and understand the long-term value of great partnerships.

We dare to be contrarians

Our performance on a quarterly or annual basis will not be given priority over our long-term goal which is to create sustainable value that lasts over generations. We try to look through the consensus view and will always do what we believe is right.

I am a big believer that investing becomes less competitive the longer you can extent your time horizon, which is why permanent capital is a key success factor. When most investors focus on the very short-term, we have the luxury of trying to deeply understand the companies, its uniqueness and hopefully stick with our positions for years to come even though it will be ups and downs along the way.

A force for good

Our society is threatened by things like environmental and social injustices. The problems are clear, and we now need to shift focus to finding solutions. I am fully convinced that private capital is critical to tackling these injustices. Integrating environmental, social and governance (ESG) factors into our investment philosophy is important but we also want to be a responsible owner and partner to all stakeholders. The beauty is that being a force for good in the world can be done while at the same time improving our returns and reducing our risk.

For us walking the talk is important. Art and culture have for a long time been near and dear to my heart. We established the Josefsson Foundation in 2016, which purpose is to promote culture and discussions on societal issues. Our vision is to live in a world where everyone can accomplish anything when they have opportunity and encouragement, and we look forward to being on this journey with you!

Per Josefsson